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The Mother of All Strategy Questions

For the past six months, I have been delivering a workshop for Sage partners on developing business strategy within a small business. There’s shutterstock_188455832nothing like teaching a subject over a sustained period of time to help clarify your thoughts.

(By the way, I believe this is the case because of the number of times you are challenged by participants. So to those of you who challenged me, I thank you!)

In my last session in Herndon, Virginia, I believe I stumbled across the Mother of All Strategy Questions (MOASQ).

Most strategy sessions begin with one premise: How much revenue do we need to make (in the plan’s allotted time period), and how will we do it?

The MOASQ shifts this. It asks, “How much value are we going to create for our customers (in this period), and how are we going to do that?”

Are you interested in learning how you can apply the MOASQ mindset to your company to create more value? RSVP to the SUMtech webinar series “Top Ten Business Myths.”

Ed Kless, who will lead the webinar, is senior director of partner development and strategy at Sage. He develops and delivers curriculum for Sage business partners on the art and practice of small business consulting, including the Sage Consulting Academy, Business Strategy, and Customer Experience Workshops.

This article was originally posted on Ed’s Blog.

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