Wasting time and money on the wrong conferences will quickly push you to agree with the conference naysayers. Attending the right conferences, however, can be fundamental to the success of your business and can provide your company with countless benefits. So it’s imperative that companies devote the time and Read the full article on Startups.co.
Hosting a great conference takes dedication and persistence. Unfortunately, counting your thank-you cards doesn’t quite cut it when it comes to determining how well the conference went. While there are plenty of quantitative measures to evaluate your conference’s success, it takes deeper thinking to gain valuable information from more abstract measurements such as how people […]
“Work on the business, not in the business.” If you aren’t sick of hearing or saying this, then you’re not saying it enough! An entrepreneur often has no choice but to start out as the only employee in his organization. However, as the business grows and becomes successful, most entrepreneurs eventually realize they can no […]
No good conference ends when the caterers pack up the food and attendees board their flights home. At truly great events, the webinars, panel discussions, workshops, and swag are only the beginning. For conferences like SUMtech, the real magic happens after you return home and begin implementing what you’ve learned. That’s when all the knowledge […]
A big piece of growing your business is leveraging content to build relationships with your customers online. To help you get the green light to start your content strategy, we’ve compiled some of the most interesting and impressive statistics about content. 95% of B2B enterprise marketers use content marketing (Content Marketing Institute). 86% of B2C […]