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6 Key Business Goals Thought Leadership Can Achieve

When you think of SEO and Google, Matt Cutts probably comes to mind. And when researching the future of Internet marketing, you’d likely read a post on Jeff Bullas’ blog. Despite the overwhelming success and instant recognition of many prominent thought leaders, misconceptions about this buzzworthy term still hold many back from realizing its potential. […]

Meet Our SUMtech15 Webinar and Live Event Speakers

As an accounting outsider, you might see the practice as dispassionate and solely numbers-driven. In fact, accountants themselves can feel that way, too. But at SUM Innovation, we aim to change this perception and infuse excitement into the world of accounting with our SUMtech15 webinar series, bringing progressive, thought-provoking topics and speakers right to you. […]

The Story Behind SUMtech

Like many ideas, the concept for SUMtech arose when I realized there was a blank space that needed to be filled here in New York City. I know the benefits of attending an inspiring, high-quality conference for accountants, but I don’t necessarily have the time or money to fly all over the country to attend […]

How The Sleeter Group Helps Us Help You!

There are a lot of professional organizations out there, so it’s really easy for a business to blow its budget on membership fees. At SUM Innovation, when we consider joining these groups, I ask myself one question: Will this help our customers? If the answer is “not necessarily,” I skip it. After all, there are […]

Do Women Business Owners Think Too Small?

Self-analysis is the pinnacle of personal growth. And before I begin this post, I must admit that at times, I’m guilty of thinking and approaching business growth in a small manner. In my 17 years of business advising, I have recognized small thinking among some women entrepreneurs. I have counseled both in my own practice […]

Grow Your Business Like My Dentist

What if you only accepted new customers that were referred to you by current customers? Would your leads dry up? If so, your problem is not marketing, it’s your service. FIX IT! The lesson here is that if you are not getting referrals from customers, your service likely isn’t great. If this is the case, […]

5 Steps to Take Before Opening Your Small Business

Our Process Assess   Design    Implement    Manage As an accounting management and consulting firm, we rely on our internal expertise to assess, design, implement and manage accounting solutions for startups and established growing businesses alike. We have diverse industry experience across our accounting and recruiting services teams, and even have specialists who focus on […]