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SUM Innovation Welcomes New Director of Sales, Alexis McClellan, During Crucial Growth Period

New York-based accounting management and consulting firm SUM Innovation is expanding its team. After pairing up with HireEffect to relaunch its staffing division and expanding its broker-dealer services led by CPA Michael Davison earlier this year, the innovative accounting practice has welcomed Alexis McClellan into the director of sales role. CEO Mathew Heggem brought McClellan […]

How to Sell Products and Services to the Buyer Persona

Selling has changed dramatically over the past 10 years. The buyer is no longer interested in listening to long presentations on the merits of a product or service. With so many options, buyers can easily decide whether to buy from the competitor or do business with your organization. The Buyer Persona Institute defines a buyer […]