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Backup Is Not Disaster Recovery

Everyone knows that to be kept safe, files and data need to be backed up. In the event of a disaster, how can those files be easily retrieved so business can go on as usual? The answer is simple: a disaster recovery plan. Backing up data and disaster recovery are two different things. When there’s […]

Measuring Event Success: Forget About the Numbers (for a Moment)

Hosting a great conference takes dedication and persistence. Unfortunately, counting your thank-you cards doesn’t quite cut it when it comes to determining how well the conference went. While there are plenty of quantitative measures to evaluate your conference’s success, it takes deeper thinking to gain valuable information from more abstract measurements such as how people […]

Meet Our SUMtech15 Webinar and Live Event Speakers

As an accounting outsider, you might see the practice as dispassionate and solely numbers-driven. In fact, accountants themselves can feel that way, too. But at SUM Innovation, we aim to change this perception and infuse excitement into the world of accounting with our SUMtech15 webinar series, bringing progressive, thought-provoking topics and speakers right to you. […]

How to Sell Products and Services to the Buyer Persona

Selling has changed dramatically over the past 10 years. The buyer is no longer interested in listening to long presentations on the merits of a product or service. With so many options, buyers can easily decide whether to buy from the competitor or do business with your organization. The Buyer Persona Institute defines a buyer […]

IdeaMensch: Interview With Mathew Heggem

When Mathew Heggem traded his dancing shoes for accounting ledgers, he didn’t leave his art behind. As the CEO of SUM Innovation, Heggem is using the creativity he developed as a dance major to shake up the traditional accounting world. From reducing data entry to creating custom accounting solutions for his clients, he’s constantly looking […]