Selling has changed dramatically over the past 10 years. The buyer is no longer interested in listening to long presentations on the merits of a product or service. With so many options, buyers can easily decide whether to buy from the competitor or do business with your organization.
The Buyer Persona Institute defines a buyer persona as “an example of the real person who buys, or might buy, products like the ones you market.” You’ve learned from direct interviews with real buyers their desires and objectives regarding the buying process. This program serves as a bridge, connecting your buyer persona with sales strategies and tactics to help you close more deals.
As you go through the “How to Sell to the Buyer Persona” program, you will begin to build new approaches to help you develop best practices for your business that can make the difference between marginal sales growth and record-breaking sales growth year after year.
Success is yours to have! It’s time to start building the business of your dreams.
To learn more about small business growth and strategy, join me for a night of insight and networking at SUMtech15.
Business advisor Freda Thomas, one of the speakers at the SUMtech15 live event, is a problem solver with two decades of entrepreneurial experience. She has proven techniques that help minimize the pain associated with growing a business.
This excerpt was adapted from Freda Thomas’ copyrighted program, “How to Sell to the Buyer Persona.”